Kodak Frames
CLiente: OLSOL S.L.
KODAK EASTMAN trusted the Spanish company OLSOL to develop the first worldwide collection of KODAK eyeglass frames and sunglasses with the aim of becoming a benchmark in the world of optics. This was achieved through the inspiration drawn from KODAK's most iconic cameras in history, where user comfort was the primary focus. This effort resulted in the creation of two subcollections, KODAK FRAMES and KODAK COLOR FRAMES.
Jump high
KODAK Frames - January 2019 - 2 years Campaign
In the early 1950s, photographer Philippe Halsman invited famous individuals to be part of a photography project where they would be captured mid-jump.
From Marilyn Monroe, Grace Kelly, and Brigitte Bardot to Richard Nixon and Salvador Dali, Halsman photographed an impressive number of illustrious figures in mid-air jumps.
When we look at someone's face, we don't know what they are thinking or feeling, but in the moment of the jump, everyone becomes free again.
"Humanity can be divided into two categories: those who try to jump as high as possible and those who don't care." - Philippe Halsman
The creation of the campaign idea and its respective implementations.
Let the color invade you
KODAK COLOR FRAMES - July 2019 - 6 Months campaign
Kodak Color Frames is the collection capable of seeing between colors. Drawing inspiration from photographic filters, I developed the inaugural campaign, also taking on the roles of photographer and designing the respective applications.
All our frames carry the DNA of our collection: Youth, Freshness, and Fun.
There are two ways to see life, one of them is in full color.
Color stories
KODAK COLOR FRAMES - July 2019 - 6 Months campaign
The world is full of stories to tell, and each of them has a related color that can change the perspective of each story. What is your favorite color?
#1 Red Attitude. Demonstrating our passionate attitude towards extreme sensations that make us live intensely.
#2 Blue Heart. Trusting in our virtues and bringing peace to the minds of those who accompany us.
#3 Yellow Soul. Generating sensations, feelings, and conveying messages to reach the deepest parts of our souls.
Social Media
Instagram is the primary social media platform for the KODAK Frames license. Every week, pre-approved posts by the license are uploaded. Since we have users from around the world, we write in both English and Spanish to reach everyone. Through this platform, we conduct contests and giveaways in collaboration with various influencers to gain more visibility.
Followers tag us, allowing us to see our product on end-users. It is the most direct method of interaction from brand to customer
Designing items for retail points
I also took charge of designing items such as displays, mirrors, etc., to customize our customers' retail points.
Design of foldable cases for the brand
Design applied to stands
Every year, we attended 2 trade fairs where we showcased new products and took the opportunity to engage with suppliers from around the world.
