ESPRIT

Agency: MAchinas

As part of the creative team at Machinas, the agency that collaborates with ESPRIT, my role involved designing and developing dynamic digital assets that capture the brand's essence while engaging audiences across various digital platforms. I work closely with the marketing and design departments to create visually compelling content that aligns with ESPRIT's brand identity.

Motion graphics

Specialising in motion graphics, I transform static visuals into engaging, animated assets that align with ESPRIT's stylish and modern identity.

I ensure that every animation I create maintains a balance between creativity and the brand’s aesthetic guidelines. Through this collaboration, I contribute to ESPRIT’s vibrant and dynamic online presence, making sure the brand stays fresh and connected with its global audience.

SALES PROJECT

These challenge comes twice a year, and the goal is to develop a unified visual theme that aligns with the brand’s identity and sales messaging, using consistent colors, fonts, and imagery across platforms like social media, website banners, emails, and in-store displays.

I've created custom After Effects templates to make easier the animation process for our design team. These templates allow any designer to easily apply pre-built animations to their projects, ensuring consistency across our visual assets while saving time. With these ready-to-use tools, even those with limited motion design experience can produce high-quality, professional animations efficiently.

I also conducted presentations to teach the design team how to effectively use the templates.

AFFILIATE MARKETING

We've customized assets for affiliates, providing ready-made visuals and banners in 14 languages to ensure brand consistency and ease of use for effective promotion.

NEWSLETTERS

I’ve also created newsletters making sure the brand code was applied, ensuring all visuals, messaging, and layouts align with ESPRIT identity.