CAL FRUITÓS
Graphic & MOTION designer
Cal Fruitós is a brand dedicated to providing high-quality, fresh fruit products. Specializing in a variety of delicious fruit and vegetables based offerings, Cal Fruitós emphasizes natural ingredients and sustainability.
My goal was creating marketing materials, including brochures and social media add’s, that aligned with the brand's identity. I collaborated with the marketing team to produce engaging digital content for the website and email campaigns, enhancing customer engagement and driving sales.
WEBSITE BANNERS
I designed weekly banners to highlight products, promotions, and new arrivals. I also handled photographing and editing the images to make sure everything looks cohesive and appealing.
MOTION
I created engaging videos for Meta ads & social media featuring Cal Fruitós, showcasing the brand's unique offerings and driving user engagement. My work aimed to highlight the essence of Cal Fruitós while optimizing ad performance across Facebook and Instagram.
PRODUCT LABELS
I designed specialized product labels for Cal Fruitos, creating unique visuals for each item that showcase their distinct qualities and freshness, appealing to health-conscious consumers.