Pride Places - MAC Cosmetics
Pride Places
Reply creative challenge 2022 / Sponsor: MAc cosmetics
Gold in the Metaverse Category / Gold Project of the Challenge
Creative campaign to introduce MAC Cosmetics Brand to the Metaverse
Brief: Bringing the makeup brand MAC Cosmetics to the metaverse, focusing on diversity and inclusion. The metaverse is a vast territory where brands have a real opportunity through various applications to create new meaningful experiences and interactions with their customers and fans
Presentation in Milan
We had the opportunity to travel and defend the project in Milan at the event organized by Reply, and that's where we won the gold for the project.
Our presentation starts at 8:12