Digital & Motion designer
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Pride Places - MAC Cosmetics

Pride Places

Reply creative challenge 2022 / Sponsor: MAc cosmetics

Gold in the Metaverse Category / Gold Project of the Challenge

Creative campaign to introduce MAC Cosmetics Brand to the Metaverse

Brief: Bringing the makeup brand MAC Cosmetics to the metaverse, focusing on diversity and inclusion. The metaverse is a vast territory where brands have a real opportunity through various applications to create new meaningful experiences and interactions with their customers and fans

Presentation in Milan

We had the opportunity to travel and defend the project in Milan at the event organized by Reply, and that's where we won the gold for the project.

Our presentation starts at 8:12

Project Roles

Art directon: FLAVIO HUGO, Andrea Ruiz

Creative Copywriting: Andrés Miranda, MARIO SILVA, ANDREA RUIZ

Production and Post-production: Flavio Hugo, Andrea Ruiz